Adam Jaworski obtained his PhD (1985) and DPhil (1991) in English sociolinguistics from Adam Mickiewicz University, Poznań, where he taught as Assistant Professor until 1991. Between 1991–1992 he was Lecturer at the Department of Applied Linguistics at Birkeck College, University of London. In 1993 he moved to the Centre for Language and Communication Research, Cardiff University, where he became Professor in 2005. Adam joined The University of Hong Kong in 2012. His research interests include discursive and multimodal approaches to tourism, mobility and globalization; display of languages in space; media discourse; nonverbal communication; and text-based art.

Adam serves as member of the editorial board for several journals including: Discourse & Society (Sage); Visual Communication (Sage); Łódź Papers in Pragmatics (Łódź University Press); Journal of Sociolinguistics (Wiley-Blackwell); Academic Journal of Modern Philology (Polish Academy of Sciences, Wrocław); Journal of Language and Politics (John Benjamins); Multilingua (Mouton de Gruyter); Linguistic Landscape (John Benjamins); Language and Intercultural Communication (Routledge); and book series Bloomsbury Advances in Critical Discourse Studies (Bloomsbury Academic).

With Nik Coupland, he co-edits the book series Oxford Studies in Sociolinguistics (Oxford University Press).


Postgraduate supervision:

I consider applications from prospective PhD students in sociolinguistics and discourse analysis.


Courses offered in 2016–2017:

ENGL3041A     Senior colloquium in English Studies: The Semiotic Landscape of Hong Kong
ENGL6075       The Politics of English



Selected Publications

Adam Jaworski. 1993. The Power of Silence: Social and Pragmatic Perspectives. Newbury Park, CA.: Sage Publications.

Adam Jaworski (ed.) 1997. Silence: Interdisciplinary Perspectives. Berlin: Mouton de Gruyter.

Crispin Thurlow and Adam Jaworski. 2010. Tourism Discourse: The Language of Global Mobility. Basingstoke: Palgrave Macmillan.

Adam Jaworski, Nikolas Coupland and Dariusz Galasiński (eds.) 2004. Metalanguage: Social and Ideological Perspectives. Berlin: Mouton de Gruyter.

Adam Jaworski and Annette Pritchard (eds.) 2005. Discourse, Communication and Tourism. Clevedon: Channel View Publications.

Nikolas Coupland and Adam Jaworski (eds.) 2009. The New Sociolinguistics Reader. Basingstoke: Palgrave Macmillan.

Nikolas Coupland and Adam Jaworski (eds.) 2009. Sociolinguistics: Critical Concepts in Linguistics. Volumes 1–6. London: Routledge.

Volume 1: The Sociolinguistics of Language Variation and Change.
Volume 2: Subjective and Ideological Processes in Sociolinguistics.
Volume 3: Interactional Sociolinguistics.
Volume 4: The Sociolinguistics of Multilingualism.
Volume 5: The Sociolinguistics of Culture.
Volume 6: Theoretical Perspectives in Sociolinguistics.

Adam Jaworski and Crispin Thurlow (eds.) 2010. Semiotic Landscapes: Language, Image, Space. London: Continuum.

Adam Jaworski and Nikolas Coupland (eds.) 2014. The Discourse Reader. 3rd edition. London and New York: Routledge.


Journal Special Issues:
Adam Jaworski (ed.). 2005. Silence in Institutional and Intercultural Contexts. Special issue of Multilingua 24/1–2.

Adam Jaworski and David Machin (eds.). 2013. The Sociolinguistics of Space. Special issue of SemiotiX XN-10. With contributions by: Barbara Johnstone; Rodney Jones; Kasper Juffermans, Adam Jaworski and David Machin.

Adam Jaworski, Crispin Thurlow, Monica Heller (eds.). 2014. Sociolinguistics and Tourism. Special issue of the Journal of Sociolinguistics 18/4.

Johan Järlehed and Adam Jaworski (eds.) 2015. Typographic Landscaping. Special issue of Social Semiotics 25/2.


Journal Articles:
Adam Jaworski and Justine Coupland. 2005. Othering in gossip: ‘you go out you have a laugh and you can pull yeah okay but like…’. Language in Society 34: 667–694.

Crispin Thurlow and Adam Jaworski. 2006. The alchemy of the upwardly mobile: Symbolic capital and the stylization of elites in frequent-flyer programs. Discourse & Society 17/1. 131–167.

David Machin and Adam Jaworski. 2006. Archive video footage in news: Creating a likeness and index of the phenomenal world. Visual Communication 5/3: 345–366.

Sarah Lawson and Adam Jaworski. 2007. Shopping and chatting: Reports of tourist–host interactions in The Gambia. Multilingua 26. 67–93.

Adam Jaworski and Richard Fitzgerald. 2008. ‘This poll has not happened yet’: Temporal play in election predictions. Discourse & Communication 2/1: 5–27.

Adam Jaworski. 2010. Linguistic landscapes on postcards: Tourist mediation and the sociolinguistic communities of contact. Sociolinguistic Studies 4/3. 469–594.

Crispin Thurlow and Adam Jaworski. 2011. Tourism discourse: Languages and banal globalization. Review of Applied Linguistics 2: 285–312.

Adam Jaworski and Crispin Thurlow. 2011. Tracing place, locating self: Embodiment and remediation in/of tourist spaces. Visual Communication 10/3: 249–366.

Crispin Thurlow and Adam Jaworski. 2012. Elite mobilities: The semiotic landscapes of luxury and privilege. Social Semiotics 22/5. 487–516.

Adam Jaworski. 2014. Metrolingual art: Multilingualism and heteroglossia. International Journal of Bilingualism 18/2: 134–158.

Monica Heller, Adam Jaworski and Crispin Thurlow. 2014. Introduction: Sociolinguistics and tourism – mobilities, markets, multilingualism. Journal of Sociolinguistics18(4): 425–458.

Crispin Thurlow and Adam Jaworski. 2014. ‘Two hundred ninety-four’: Remediation and multimodal performance in tourist placemaking. Journal of Sociolinguistics 18(4): 459–494.

Adam Jaworski. 2015. Globalese: A new visual-linguistic register. Social Semiotics 25/2: 217–235.

Adam Jaworski. 2015. Word cities and language objects: ‘Love’ sculptures and signs as shifters. Linguistic Landscapes 1/1–2.


Book Chapters:
Valerie Manusov and Adam Jaworski. 2006. Casting nonverbal behavior in the media: Representations and responses. In Valerie Manusov and Miles Patterson (eds.) The Handbook of Nonverbal Communication. Thousand Oaks, California: Sage. 237–255.

Adam Jaworski. 2007. Language in the media: Authenticity and othering. In Sally Johnson and Astrid Ensslin (eds.) Language in the Media: Identity, Representation, Ideology. London: Continuum. 271–280.

Richard Fitzgerald, Adam Jaworski and William Housley. 2008. Generating news: Agenda setting in radio broadcast news. In Marcel Burger (ed.) L'analyse linguistique des discours  médiatiques: Entre sciences du langage et sciences de la communication. Québec: Les Éditons Nota bene. 133–151.

Adam Jaworski and Ingrid Piller. 2008. Linguascaping Switzerland: Language ideologies in tourism. In Miriam A. Locher and Jürg Strässler (eds.) Standards and Norms in the English Language. Berlin: Mouton de Gruyter. 301–321

Adam Jaworski. 2009. Greetings in tourist–host encounters. In Nikolas Coupland and Adam Jaworski (eds.) The New Sociolinguistics Reader. Basingstoke: Palgrave Macmillan. 662–679.

Adam Jaworski and Crispin Thurlow. 2009. Taking an elitist stance: Ideology and the discursive production of social distinction. In Alexandra Jaffe (ed.) Stance: Sociolinguistic Perspectives. New York: Oxford University Press. 195–226.

Adam Jaworski and Crispin Thurlow. 2010. Introducing semiotic landscapes. In Adam Jaworski and Crispin Thurlow (eds.) Semiotic Landscapes: Language, Image, Space. London: Continuum. 1–40.

Crispin Thurlow and Adam Jaworski. 2010. Silence is golden: Elitism, linguascaping and ‘anti-communication’ in luxury tourism discourse. In Adam Jaworski and Crispin Thurlow (eds.) Semiotic Landscapes: Language, Image, Space. London: Continuum. 187–218.

Adam Jaworski and Crispin Thurlow. 2010. Language and the globalizing habitus of tourism: Towards a sociolinguistics of fleeting relationships. In Nikolas Coupland (ed.) Handbook of Language and Globalisation. Oxford: Wiley-Blackwell. 255–286.

Adam Jaworski and Simone Yeung. 2010. Life in the Garden of Eden: The naming and imagery of residential Hong Kong. In Elana Shohamy, Eli Ben-Rafael and Monica Barni (eds.) Linguistic Landscape in the City. Bristol: Multilingual Matters. 153–181.

Crispin Thurlow and Adam Jaworski. 2011. Banal globalization? Embodied actions and mediated practices in tourists’ online photo-sharing. In Crispin Thurlow and Kristine Mroczek (eds.) Digital Discourse: Language in the New Media. New York: Oxford University Press. 220–250.

Adam Jaworski and Crispin Thurlow. 2013. The (de-)centering spaces of airports: Framing mobility and multilingualism. In Sari Pietikäinen and Helen Kelly-Holmes (eds.) Peripheral Multilingualism. New York: Oxford University Press: 154–198.

Adam Jaworski. 2014. Xu Bing’s transformative art of language. In Yeewan Koon (ed) It All Begins with Metamorphosis. Exhibition Catalogue Published on the Occasion of Xu Bing’s Exhibition at Asia Society Hong Kong, 8 May–31 August 2014. Hong Kong: Asia Society.

Adam Jaworski and Crispin Thurlow. 2014. Gesture and movement in tourist spaces. In Carey Jewitt (ed.) The Routledge Handbook of Multimodal Analysis. 2nd edition. London: Routledge. 365–374.

Crispin Thurlow and Adam Jaworski. 2014. Visible–invisible: The social semiotics of labour in luxury tourism. In Thom Birtchnell and Javier Caletrío (eds.) Elite Mobilities. Abingdon: Routledge. 176–193.

Adam Jaworski. 2014. Welcome: Synthetic personalization and commodification of sociability in the linguistic landscape of global tourism. In Bernard Spolsky, Ofra Inbar, and Michal Tannenbaum (eds.) Challenges for Language Education and Policy: Making Space for People. London: Routledge. 214–231.

Adam Jaworski. 2015. Silence and creativity: Re-mediation, transduction and performance. In Rodney H. Jones (ed.) The Routledge Handbook of Language and Creativity. London: Routledge.



Last updated: 17 January 2017